Our Team...

Ellen ZaroffEllen Zaroff

Ellen Zaroff is the founder of Forix. She brings together her background in the service industry as well as her experience in media and technology to put together an association which will help people enhance their lives.

After attending Vassar and graduating from New York University, Ellen has traveled around the world working in the service industry in the capacity of business manager. Upon settling back in the States, she changed careers to work in the internet/media, obtaining a MCS/IS from Pace University.

She is president of FridayZaroff, Inc. a company which aside from web builds also aids in Search Engine Optimisation and Information Architecture. Her thesis on IA "The Case for Using Business Goals and Strategies to Design Information Architecture in an E-Commerce Space", was published in "Review of Business Information Systems" in 2007.

She sits on the board of the Global Bioethics Initiative (GBI) which is dedicated to fostering public awareness and understanding of bioethical issues, and to exploring solutions to bioethical challenges. Ellen is also on the executive board for the Global Lyme Alliance which is centered on finding funds to aide researchers in finding cures and better diagnostic testing for Lyme disease.

She is the author/photographer of the book The Faces of Grief, which is a photo exploration of cemeteries and statuary around the world.

In starting the Forix Foundation, she hopes to make the world a better place one community at a time.

Patricia CanalePatricia Canale

Patty Canale has been a major fixture in the furniture industry for over 25 years. After graduating from the State University of New York at Buffalo with a degree in Business Administration, she started her retail career at Scandinavian Design in Boston, Mass where she was first exposed to product and design on a large scale. She then moved back to New York City where she helped start the reproduction furniture business for the iconic ABC Carpet and Home and helped shape a change in retail still evident today. Patty continued working at ABC for over 10 years growing the furniture business to over $50 million in sales annually as Vice President, Divisional Merchandise Manager.

After a brief stint at Living.com, Patty incorporated in 2001 and opened her own 3000 square foot furniture and design studio, Savanna at Home in Bronxville, N.Y. with her husband Frank Canale, as partner. Through her unique business acumen and perspectives, she has transformed client's homes and work spaces in Westchester, NYC and surrounding areas.

Tamar KayeDr. Tamar Kaye
Director, Medical

Dr. Tamar Kaye is a New York State licensed clinical psychologist and entrepreneur. She holds a B.A. in Psychology and French from The George Washington University and a doctorate in Clinical Psychology from William James College. She studied French and Art at IAU in Aix-En-Provence, France. Prior to starting her full-time private practice over 20 years ago, Tamar spent eight years on staff at NYU Medical Center in the Department of Neuropsychology at the Rusk Institute of Rehabilitative Medicine. Other positions she has held have included research assistantships at both The Uniformed Services University of the Health Sciences and on the Harvard/Brown Anxiety Research Project at Massachusetts General Hospital. At Tufts University Counseling Center, she received extensive training in psychoanalytic treatment with young adults, work she continues in her private practice today.

Using a group practice model, subletting clinical spaces to therapists, she has created a network of talented clinicians who become referral sources to one another while remaining solo practitioners. Tamar also considers some of her most important work to be as a member of a legal team supporting the asylum of a young Congolese woman.

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Wayne LaflamboyWayne Laflamboy
Director, Technology/Education

Wayne grew up traveling around the world as a military child. After graduating from Washington University in St. Louis with a B.S. in Mechanical Engineering and a brief stint in the packaging automation industry, Wayne lived in Japan where he started and ran an English Academy and worked a consultant in the PC industry. Returning to the states in 1994, he spent seven years as a freelance equities trader. In 2001, he was one of the first employees of Lava Trading, a small start-up, eventually acquired by Citigroup, that brought execution platform integration to Wall Street.

Wayne currently makes his home in Sarasota, Florida.

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