Our Team...

Ellen ZaroffEllen Zaroff
President

Ellen Zaroff is the founder of Forix. She brings together her background in the service industry as well as her experience in media and technology to put together an association which will help people enhance their lives.

After attending Vassar and graduating from New York University, Ellen has traveled around the world working in the service industry in the capacity of business manager. Upon settling back in the States, she changed careers to work in the internet/media, obtaining a MCS/IS from Pace University.

She is president of FridayZaroff, Inc. a company which aside from web builds also aids in Search Engine Optimisation and Information Architecture. Her thesis on IA "The Case for Using Business Goals and Strategies to Design Information Architecture in an E-Commerce Space", was published in "Review of Business Information Systems" in 2007.

She sits on the board of the Global Bioethics Initiative (GBI) which is dedicated to fostering public awareness and understanding of bioethical issues, and to exploring solutions to bioethical challenges. Ellen is also on the executive board for the Global Lyme Alliance which is centered on finding funds to aide researchers in finding cures and better diagnostic testing for Lyme disease.

She is the author/photographer of the book The Faces of Grief, which is a photo exploration of cemeteries and statuary around the world.

In starting the Forix Foundation, she hopes to make the world a better place one community at a time.



Patricia CanalePatricia Canale
Treasurer

Patty Canale has been a major fixture in the furniture industry for over 25 years. After graduating from the State University of New York at Buffalo with a degree in Business Administration, she started her retail career at Scandinavian Design in Boston, Mass where she was first exposed to product and design on a large scale. She then moved back to New York City where she helped start the reproduction furniture business for the iconic ABC Carpet and Home and helped shape a change in retail still evident today. Patty continued working at ABC for over 10 years growing the furniture business to over $50 million in sales annually as Vice President, Divisional Merchandise Manager.

After a brief stint at Living.com, Patty incorporated in 2001 and opened her own 3000 square foot furniture and design studio, Savanna at Home in Bronxville, N.Y. with her husband Frank Canale, as partner. Through her unique business acumen and perspectives, she has transformed client's homes and work spaces in Westchester, NYC and surrounding areas.

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Wayne LaflamboyWayne Laflamboy
Director, Technology/Education

Wayne grew up traveling around the world as a military child. After graduating from Washington University in St. Louis with a B.S. in Mechanical Engineering and a brief stint in the packaging automation industry, Wayne lived in Japan where he started and ran an English Academy and worked a consultant in the PC industry. Returning to the states in 1994, he spent seven years as a freelance equities trader. In 2001, he was one of the first employees of Lava Trading, a small start-up, eventually acquired by Citigroup, that brought execution platform integration to Wall Street.

Wayne currently makes his home in Sarasota, Florida.



Jeffrey S. MandelJeffrey S. Mandel
Director, Legal Considerations

Jeffrey S. Mandel, Esq. is certified by the Supreme Court of New Jersey as a Civil Trial Attorney. Mr. Mandel attended Indiana University-Bloomington and Seton Hall Law School . He served as a law clerk to the Honorable Donald G. Collester, Jr., in the Appellate Division, and worked for appellate judges Charles E. Villanueva and William A. Dreier.

Jeff is a former recipient of the Lawyer of the Year Award from the New Jersey State Bar Association, YLD, and was previously named one of New Jersey's Top 40 Lawyers Under the Age of 40. He has appeared as a legal commentator for TruTV (formerly Court TV), Fox News Channel, and CNN.

Mr. Mandel has taught Appellate Advocacy at Seton Hall Law School and he currently teaches at Rutgers Law School-Newark. He is the author of "New Jersey Appellate Practice" (Gann Law Books). Mr. Mandel is the chairperson of the State Bar Appellate Practice Committee, a Trustee of the Association of Criminal Defense Lawyers of New Jersey, and he served as an editor for the New Jersey Appellate Practice Handbook (ICLE, 7th ed.). The Supreme Court of New Jersey recently appointed him to the ad hoc Committee on Law Firm Trade Names.

Mr. Mandel is admitted to practice law in New Jersey and New York and he was formerly admitted in Washington , D.C. He currently works with Cutolo Mandel LLC and lives in New Jersey.



Rebecca WaylandRebecca Wayland
Director, Strategy

Rebecca Wayland is Managing Director of Competitive Paradigms, a strategic advisory firm focused on scenario planning for long-term growth and innovation. For the past 20 years, Rebecca has advised global organizations facing rapidly changing industry environments. She has worked at McKinsey & Company, with Professor Michael E. Porter at Harvard Business School, and in PepsiCo's strategic planning department, and spent over 10 years developing digital strategies for Fortune 500 companies. Her clients have included AARP, ADC Telecom, A.P. Møller-Mærsk, Avery Dennison, Delta Airlines, Eastman Chemicals, Ford Motor Company, General Motors, IBM, Microsoft, Towers Perrin, Wachovia, and Wal-Mart. In the non-profit arena, she has conducted strategic planning projects with William Paterson University and Neighbor to Neighbor Food Bank of Greenwich.

Rebecca holds a B.A. magna cum laude in political science from Vanderbilt University, an M.B.A. from Harvard Business School, and a Ph.D. in philosophy from the Pennsylvania State University. She is a Board member of the Town of Greenwich Department of Social Services and the Forix Foundation.



Barbara ZaroffBarbara Zaroff
Director, Engineering

Barbara Zaroff, P.E., is currently the Capital Projects Manager for Kitsap County Public Works, overseeing the implementation of an estimated $75 million program of infrastructure projects associated with the treatment, conveyance, and collection of wastewater. As a civil/environmental engineer, she has managed the planning, funding, budgeting, environmental assessment, design, and construction of engineering projects including solid waste landfills, water reclamation systems, wastewater systems, stormwater drainage and control, and biosolids processing and reuse. Prior to working for Kitsap County, Barbara consulted for CH2M Hill, Brown and Caldwell, Harding Lawson Associates, and Herrera Engineering, all in the Seattle area. She also has experience in small-scale sustainable water and wastewater project implementation, having worked for UNICEF in rural Nepal for two years as a water supply engineer with Peace Corps.

Barbara has a B.A. in mathematics from New York University, an M.S. in environmental engineering from Harvard University School of Applied Math and Engineering, and an M.S. in water resources engineering from the University of North Carolina School of Public Health. She is a registered professional engineer in the state of Washington.

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